Here's the formula for high impact writing

Hi Reader, Consider the California Capitol a marketplace of ideas. And like any marketplace, advocates (sellers) compete with hundreds of other interest groups for lawmakers' (buyers) attention. Persuading lawmakers to champion your cause or simply to vote yes on your legislation is no small task. That means your message must be consistent, clear, and compelling. That starts with understanding your target audience - legislators, administrators, staffers - and what they care about. These folks...