\nEspecially if lawmakers are not sympathetic to your cause.
\n
\nBottom line: Advocates need all the help we can get!
\n
\nIf you're nodding your head, then pull out those ear buds because the latest episode of the Blueprint for California Advocates podcast is just for you.
\n
\nWatch or Listen Now |
\nI had the honor of talking with Impact Strategist Earl Dos Santos. Earl supports creators like Julia Louis-Dreyfus (yes, Veep!) and other mission-driven celebrities to leverage their creativity and platform to drive real change in the world.
Earl's journey is not your everyday story. With a background in digital marketing, like many of us, he was compelled to get involved in political action after the 2016 presidential election.
\n
\nAfter working on several political campaigns, he created a unique – and exciting – niche: helping high-level influencers maximize their impact for the causes they care about.
\n
\nCheck out the Episode Now |
\n
Here's a few highlights from our conversation:
\n
\n➡️ Become a Trusted Messenger
\nIf you're an impact organization, it's time to embrace digital content marketing. Trust me when I say it will create a network effect that builds creditability and trust and increases awareness of your issues. Through targeted outreach, advocates can connect with influencers at all levels to build meaningful relationships.
\n
\n➡️ Create Community for Change
\nWith relationships comes engagement, which will drive not only awareness but action. Measure your outcomes, analyze what content works best and double down. Embrace the long game and you will start to see outsized results.
\n\n
➡️ Forget Congress
\nInfluencers need look no further than Sacramento to win big bold system change. Whereas federal action on most issues is near-impossible, California is fertile ground to pass policies that promote equity, justice, and sustainability. And you know what they say, as goes California...
I hope today’s episode provides you with inspiration and confidence to take your advocacy game to the next level.
\n
\nIf you find it valuable, please:
\n✔️ Leave a review on your podcast player
\n✔️ Share the episode on social media and tag me
\n✔️ Pay it forward and share these resources with your community
\n
\nKeep going. You got this,
\nKBH
\nKristina Bas Hamilton
\nSay hi on Twitter or LinkedIn
\n
\nP.S. Want to reach a dedicated audience of progressive changemakers in Sacramento and throughout California? Consider sponsoring upcoming episodes of the podcast. Reach out for more information.
\n
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\n\n","recentPosts":[{"id":6967497,"title":"Feeling hopeless? Here's the antidote.","slug":"election2024","status":"published","readingTime":1,"campaignCompletedAt":"2024-10-18T16:58:26.000Z","publishedAt":"2024-10-18T16:58:26.000Z","orderByDate":"2024-10-18T16:58:26.000Z","timeAgo":"6 months","thumbnailUrl":"https://embed.filekitcdn.com/e/qhem84jtV4rZWhEKf1Ehec/noCuabp8gRyK3ckt3iiQL9","thumbnailAlt":"","path":"posts/election2024","url":"https://bca-newsletter.kit.com/posts/election2024","isPaid":null,"introContent":"Hi Reader, There's less than three weeks to go before Election Day which means it's a perfect time to slap on your tennies and do your part to say no to the politics of fear and ignorance and show up for leaders who will fight to uplift and protect ALL communities. Want to kick fascism to the curb but unsure how? No problem! Sign up now to talk to voters in your neighborhood or across California. Knock on doors, send texts, or make phone calls📱. Sound scary? Contact your local campaign office...","campaignId":16919506,"publicationId":13462020,"metaDescription":null},{"id":5983679,"title":"Here's the formula for high impact writing","slug":"effective-writing","status":"published","readingTime":1,"campaignCompletedAt":"2024-07-01T15:16:46.000Z","publishedAt":"2024-07-01T15:16:46.000Z","orderByDate":"2024-07-01T15:16:46.000Z","timeAgo":"9 months","thumbnailUrl":"https://embed.filekitcdn.com/e/qhem84jtV4rZWhEKf1Ehec/3sErHWCKLiRZni9B4JaSTY","thumbnailAlt":null,"path":"posts/effective-writing","url":"https://bca-newsletter.kit.com/posts/effective-writing","isPaid":null,"introContent":"Hi Reader, Consider the California Capitol a marketplace of ideas. And like any marketplace, advocates (sellers) compete with hundreds of other interest groups for lawmakers' (buyers) attention. Persuading lawmakers to champion your cause or simply to vote yes on your legislation is no small task. That means your message must be consistent, clear, and compelling. That starts with understanding your target audience - legislators, administrators, staffers - and what they care about. These folks...","campaignId":15739734,"publicationId":12264528,"metaDescription":null},{"id":5463493,"title":"Today is May Day!","slug":"today-is-may-day","status":"published","readingTime":1,"campaignCompletedAt":"2024-05-01T16:33:59.000Z","publishedAt":"2024-05-01T16:33:59.000Z","orderByDate":"2024-05-01T16:33:59.000Z","timeAgo":"11 months","thumbnailUrl":"https://embed.filekitcdn.com/e/qhem84jtV4rZWhEKf1Ehec/3XXLh258wtHMfgeJJNZ6YD","thumbnailAlt":"","path":"posts/today-is-may-day","url":"https://bca-newsletter.kit.com/posts/today-is-may-day","isPaid":null,"introContent":"Hi Reader, Happy International Workers' Day! Today is May Day - a day in which we honor the sacrifices of those who came before us to fight for workplace rights and protections many of us take for granted today. International Workers Day dates back to May 1, 1886, when workers around the country declared a general strike to demand an 8-hour workday - a radical demand at a time when 12 -16-hour shifts were the norm. Over time and with much struggle, workers in most industries won a standard 8...","campaignId":15080552,"publicationId":11605343,"metaDescription":null}],"newsletter":{"formId":4893167,"productId":null,"productUrl":null,"featuredPostId":null,"subscribersOnly":true},"isPaidSubscriber":false,"isSubscriber":false,"originUrl":"https://bca-newsletter.kit.com/posts/celebrity-advocates-mobilizing-influencers-for-social-impact","creatorProfileName":"Blueprint for California Advocates Newsletter","creatorProfileId":1113027}This post is free to read but only available to subscribers.
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